Services Summary:
Book Shepherd (Business Development, Management, Representation)
Book business development and management – building thought leaders
Publisher Representation
Listen to publisher/writer goals, vision for company, self, material
Critically examine book contents. Objective counsel and recommendations
Mindful input for content development; preliminary editing
Present manuscripts to editors, designers, indexers, publishers
Book title, subtitle guidance; front and back cover copy
Self-publishing guidance
Assess author strengths, marketplace competition (competition analysis)
Input to build author and book identity (branding)
Position author to be called upon as an expert (platform)
Customized business and market action plans (future growth)
Web site design advice and content creation (copy), site updating
Negotiate domestic publishing contracts/foreign distribution contracts
Research, select, negotiate with translators
Representation at publishing trade conferences, book expos, book fairs
Explore new business opportunities (profit streams)
Book Marketing/Public Relations/Event Production/Web PR
Produce marketing collateral (brochures, press kits, postcards, posters,bookmarks, business cards, fact sheets, speaker one sheets)
Create author’s on-line newsroom
Create and deliver media pitches for newspapers, magazines, radio and TV programs that are a meaningful match
Identify, book & coordinate international, national, local radio/TV interviews
Write press releases (distribute in all media)
Schedule and produce talks at bookstores, workshops
Internet opportunities and niche marketing – groups, social media networking sites, e-magazines, wikie, social bookmarking, blogs, Internet radio interviews, podcasting – determine most meaningful venues for client, SEO, social media with FB, LinkedIn, Twitter
Obtain worthy book reviews, endorsements
Book award submissions
Create, distribute, answer publisher/author correspondence
Campaigns tailored to client needs, talents, time (availability), material and budget
Consummate networker, matchmaker, placement skills (according to clients)
Book Ambassador 