Book Covers – Creative Spanish-language Art Covers at Guadalajara Book Fair December 2017

Are you attracted to beautiful, eye-catching, original book covers? I know I am.

Every year at the Guadalajara Book Fair I make a point of stopping by the Libros del Zorro Rojo (Red Zorro Books) stand, a publishing house with offices in Barcelona, Buenos Aires, and Mexico City.  I invariably spend much longer than I had planned to, lured by the brilliance before me.

Here below is some eye candy witnessed at their colorful location in December 2017…


2017-2018 unique book covers from Libros del Zorro Rojo

On the right, an Italian title translated into Spanish

On the right, an Italian title translated into Spanish – terrific colors, fonts, spacing, shading, visual effect

"dark" titles with unique art work, on the left a Spanish translation from a Franz Kafka German title

“Dark” titles with compelling art work; on the left a Kafka novel translated from the German

Emily Dickinson poetry in the mddle, Lewis Carroll's Alice in the Wonderland on the right

Emily Dickinson poetry in the middle; Lewis Carroll’s Alice in Wonderland on the right

The fine artwork for the Emily Dickinson book above is by international award-winning French-Canadian illustrator Isabelle Arsenault.  See

Simplicity of design with La Vaca Independiente's Frida Kahlo art diary

Simplicity of design with La Vaca Independiente’s Frida Kahlo art diary

La Vaca Independiente is an educational foundation in Mexico City which promotes art as education.  See

Book interior, reproduction of Frida Kahlo's art diary

Book interior, reproduction of Frida Kahlo’s art diary

Grupo Planeta, with offices in Mexico City, Spain, and satellite Latin American nations, offers a list of Mexican historical titles and recent book covers at the link below…

If you are interested in Spanish language book covers (English books translated into Spanish) from the 1930’s, see


Guadalajara International Book Fair 2017 – Notes from Book Shepherd Wendy

Over 700 authors participated in this year’s Guadalajara International Book Fair (FIL-Feria Internacional del Libro), considered the second largest book fair in the world following the world’s oldest literary gathering, the Frankfurt Book Fair.

Honored authors were Paul Auster of the U.S. (nominated for this year’s Booker Prize), and French born social justice journalist and author Elena Poniatowska of Mexico, now 88 years old but looking 50-60 years young.

French author and filmmaker Emmanuel Carrere received this year’s Premio FIL de Literature en Lenguas Romances (Literary Prize for Romance Languages), Latin America’s most important literary prize worth $150,000 USD.

Chilean author and actress Nona Fernandez won the Premio de Literatura Sor Juana Ines de la Cruz for her novel set during the Pinochet dictatorship which, according to the jury, expressed “emotions of an entire nation with respect to a dark and shameful past.”

I attended the FIL to view non-fiction Body/Mind/Spirit and wellness books, the area I devote myself to as a book shepherd. Again this year I represented Spanish language book rights for authors and met with various publishing houses.

Here below is a quick view of some stands and titles I saw for my work…

Yoga books from Prana (Lectorum), Mexico City

Yoga books from Prana (Lectorum) Mexico City

Nirvana Libros mindfulness titles

Nirvana Libros mindfulness titles

Ediciones Urano wellness titles

Ediciones Urano wellness titles

Dr. Paul Kalanthi’s poetic and memorable When Breath Becomes Air got a bashing when its Spanish title became The Good Doctor with a cover that doesn’t seem to match its sensitive and meaningful content.  Both title and cover are examples of cultural differences showing how much I have yet to learn. ?#@!!! See the Spanish version below which was well featured during the FIL.

The Spanish version of When Breath Becomes Air

The Spanish-language version of the NY Times best seller When Breath Becomes Air

I was pleased to see Zen Hospice founder Frank Osteseski’s The Five Invitations, a healing Buddhist approach to death and dying published by Oceano.

Oceano featured Ostaseski's The Five Invitationss

Oceano featured Ostaseski’s The Five Invitations

Wendy Jane Carrel at Oceano stand meeting with Editorial Coordinator Guadalupe Ordaz

Wendy Jane Carrel at Oceano stand meeting with Editorial Coordinator Guadalupe Ordaz

The fair took place Saturday, November 25 thru December 3.  The nine days will included more than 750,000 visitors (several days are open to the public at minimal cost), 1,900 publishing houses from 41 countries, and 700+ hours of cultural programming.  This year’s honored guest was the City of Madrid with exhibits and activities sharing its art, cinema, literature, music.

See,mx  or   The FIL is held at the Guadalajara Expo.


Guadalajara International Book Fair 2016, a Mini-Report

The 30th Guadalajara International Book Fair, also known as FIL (Feria Internacional del Libro de Guadalajara) took place November 26 to December 4, 2016 at the Guadalajara Convention Center in Mexico.

Approximately 650 writers from around the world registered to attend, sign books, or speak. Forty-four countries were represented.

The fair was dedicated to Latin America as opposed to one specific city or country. In 2017, FIL has announced that Madrid (as in Spain) will be the honored guest. No other details offered.

Bookstores and book publisher/distributors filled two huge pavillions, one domestic and one international at FIL, the largest Spanish language book fair in the world.

Norman Manea, born in 1936, won the $150,000 (USD) FIL Literary Award. Manea, who was born in Romania and is considered that country’s premiere writer, was a MacArthur Foundation Fellow. He has been nominated more than once for a Nobel prize. His themes are the Wandering Jew, identity, and isolation. He lives in New York City and you can read more about him at

I especially liked visiting Nirvana Books (Mexico City), which as you may guess from its name focuses on Body, Mind, Spirit books. The main publishers represented were Editorial Kairos, Ediciones Obelisco,  and Editorial Sirio from Spain. A good number of the titles were Spanish translations of books by American authors.


Wendy Jane Carrel at Nirvana Libros booth Guadalajara Book Fair 2016

Other Body/Mind/Spirit books were found at Ediciones Urano, Grupo Planeta (Paidos), Lectorum (Prana), and Oceano.

Elizabeth Kubler-Ross books at Grupo Planeta booth

American end-of-life author Elisabeth Kubler-Ross is still front and center, after many years, at the Grupo Planeta stand

I like the enticing slogan for Grupo Planeta , Creemos en Los Libros, We Believe in Books.

Arte de Mexico always displays fabulous folkloric works from around the country as well as gorgeous coffee table books.

Artes de Mexico stand

Arte de Mexico stand at Guadalajara Book Fair 2016

Gandhi Books is a popular book chain in Mexico. They attend each year and have stores in Guadalajara.

Gandhi Bookstores at GDL Book Fair 2016

Gandhi Bookstore booth at Guadalajara Book Fair 2016


In December 2016, the senate of Mexico approved the used of medical marijuana, a controversial subject in the nation for years. Legalization awaits other approvals.


One of several books at the fair on the possible use and outcomes of marijuana for pain management and improved health

Antiquarian book store at GDL Book Fair 2016

An “antiquarian” book stand at GDL Book Fair 2016

minature books

Miniature book stand at GDL Book Fair 2016


Daniel Stevens Leon, Head of Acquisitions and Editorial Innovation for Buena Prensa, a Catholic publisher


Daily crowds at entrance to Guadalajara International Book Fair 2016















Guadalajara Book Fair 2015, a Review


From DEMAC, a women's empowerment press and foundation

From DEMAC, a women’s empowerment press and foundation,  Losing Fear by Writing

It’s a great day (December 5) in Guadalajara. Think LA in the winter, the same weather. I checked, 76 degrees in both cities, no rain!! 😉

The Guadalajara Book Fair 2015 (in its 29th year) opened November 28 and closes Sunday night December 6 at 9 p.m. at Expo Guadalajara. The fair is considered the premiere book event of the Ibero-Americas. This year 1900 publishing houses representing 43 countries are participating. Around 700 authors are speaking at various forums, and/or, presenting their work(s) at booths. The United Kingdom is the featured country. The Brits created an impressive two-tier pavilion of billowing red fabric loosely inspired by the country’s red double-decker buses to invite guests inside.

The highlight of the 9-day event was British author Salman Rushdie’s lecture at Sunday’s Literary Salon. He spoke about his childhood tradition of storytelling (he was born in Kashmir) and how it influenced his work and perspective. Sir Rushdie received the Carlos Fuente Medal from the late Mexican author’s wife.

Also notable, the great number of junior high, high school, and university students flooding the floors, avidly scouring for books from one side of the Expo to the other. It was thrilling to watch young people so hungry for knowledge. Hope for this country’s future.

mostly young people at the Gandhi Bookstore booth

mostly young people at the Gandhi Bookstore booth

school boys captivated at the Arte Mexicano booth

school boys captivated at the Artes de Mexico booth looking at antique cameras

I spent five hours roaming the national and international floors.

There were the usual global players – Grupo Planeta (Spain), Harper Collins, Random House/Penguin (Bertelsmann AG, Germany), Hachette (France), and Oxford University Press (UK). I spent most of my time visiting university and small press booths for inspiring conversations, new paradigm thinking, etc.

Highlights for me in alphabetical order:

Amazon.  Presenting the Kindle White Paper with a $20 US discount for expo speakers, $5 US discount on e-books. Amazon Mexico, recently launched at,  was also promoting its Mexican self-publishing/direct publishing through Create Space to reach “more than 500 million Spanish speakers.”. See

AM Editores.  Mexico City-based publisher of exquisite coffee table architectural books, as well as books on haute cuisine and beautiful Mexico. See

Anadoludkm.  The Turkish Center of Language and Culture, bravely showing books on Islam as well as books by Turkish authors, artists, and chefs. They are located at Justo Sierra 2555 in Colonia Ladron de Guevara in Guadalajara.

***DEMAC Documentacion y Estudios de Mujeres, A.C. A 20-year old non-profit for the empowerment of women with offices in Chichuahua, Puebla, Queretaro, and Veracruz (Xalapa). See  With an understanding that writing can be healing, they run a yearly writing contest throughout the country, as well as writing classes, and seminars where women share their compelling and moving stories. (see diary cover at top of this post).

Grupo Planeta from Spain, especially its PAIDOS booth with offerings on cinema, climate change, narcotics traffic, psychoanalysis, and science. Current best sellers are Melissa Muller’s Ana Frank (Ann Frank), Keri Smith’s Destroza este Diario en Cualquier Sito (no.1 best-seller now, especially with young people, encouraging diary entrees traveling, in school, on bike outings, in the airplane, next to a lake, walking through a neighborhood, etc.). Works of Harvard professor/director of Harvard’s Project Zero Howard Gardner were also promoted. I purchased The Mindfulness Coloring Book a fine gift for anyone of any age.


See the Planeta Group’s Mexican web site at

Ecuador.  Stopped by out of curiosity as I attended Ecuador’s 5th annual book fair in Quito exactly two years ago. The Quito fair had 56 stands, the one from Iran, set up by the Embassy, turned out to be the most enticing with a display of photos, paintings, oriental carpets, and of course, books. There were not a lot of events. The next Quito book fair, sponsored by Ecuador’s Ministry of Culture, will be in November 2016, and promises many worthy events and activities. It will be supported by the House of Culture, the Association of Independent Authors, and publishers El Angel, El Conejo, and others. The fair in 2013 was small and not well-attended by locals. Ecuador, as I have observed, is not yet a country with many authors of note (there are some), or readers. But if you research Ecuadorians at the time of the revolution, you will discover, among others, well-educated country heroine Manuela Saenz who was a prolific and articulate diarist as well as a woman ahead of her time. The Ecuadorian Chamber of Books (Camara Ecuatoriano del Libro) publishes a handsome magazine, Leo (I Read), with the motto mas libros, mas libres – more books, more liberty. See also, Fabian Luzuriaga T. is the president. Or see .  Mr. Books (, a book chain with stores in Quito and Guayaquil and a bookstore on-line), is a sponsor of the book fair.

El Colegio Mexiquiense. Photo of yours truly below with Margarita Vazquez, Head of Distribution and Marketing for El Colegio Mexiquiense, located in San Miguel Zinacantepec, west of Toluca, a social sciences university offering M.A.’s and PhDs. They produce a prolific number of publications. .The gentleman is a visting psychologist.


Gandhi Books. Popular Mexican chain with 20 bookstores (including one at the Mexico City Airport) also selling music, videos, and offering refreshments at its cafes. See Gandhi’s promo for the event was a smart take on God Save the Queen, Dios Salve a los Libros, May God Save Books!!

Latin American Book Source, Inc.  A Chula Vista, CA (San Diego) based distributor of Spanish language books in North America with a plethora of hard cover and paperback titles you can order on-line.  Also see America Reads Spanish at , an organization that promotes Spanish-language books in North America.

Letras Libres. A monthly book review publication (arts, literature, interviews).

Libreria del Fondo Jose Luis Martinez.  A GDL bookstore at Av. Chapultapec Sur 198 which features books on ecology, economics, health, and science. A good number of patrician looking visitors at the impressive booth (not just its size but its titles). On Thursday night authors David Brading and Alan Knight presented a History of Mexico lecture from the point of view of Britain. The bookstore also features publications from Mexico’s Secretary of Public Education and CFE, Fondo de Cultura Economica, “la ciencia para todos”, science for everyone.

Luvina.  Luvina is a small, Guadalajara-based imprint of noteworthy educational books, usually a collection of writings in one book dedicated to one subject. Luvina publishes with the University of Guadalajara, the founder of the Guadalajara Book Fair. I bought Enfermedad (Illness) with poetry, photos, surrealistic art work, and 14 stories by different authors. See .

***Mexican Institute of Water Technology. “Our mission is to produce, instill, and disseminate knowledge and technology for the sustainable management of water.” IMTA produces world water forums. Tiny booth, important work. Book title of note, Healthy Water, Healthy People.  See


Healthy Water, Healthy People

***Nirvana Libros, S.A of Mexico City featuring body/mind/spirit/philosophy books which are sold at Gonville in Guadalajara’s El Centro (Av. 16 de Septiembre y Avenida Juarez).  Aside from books we know well such as Mexican-American Don Miguel Ruiz’s The Four Agreements (and his other titles), Nirvana bravely put forth a large display of Swiss academic Tariq Ramadan’s Mi Vision del Islam Occidental (My Vision of Western Islam) which discusses the great confusion in themes of identity, religion and culture among Muslims. His book Muhammad which offers up a portrait of Muhammad as a mediator and a man of light, was also displayed with two titles by Abdelmunim Aya, most notably Islam sin Dios (Islam without God), an effort to diminish current stereotypes of Islam as presented in Western media.

Quartoscuro.  Six editions/year of fine photography and documentation of the world. I went home with the February-March 2013 edition containing extraordinary photos of the Syrian catastrophe by Latino photographers Javier Manzano and Narciso Contreras. Wow. Prayers for all Syrians caught in the fray and prayers for all other refugees.

Argentinian author, literature professor, and Guggenheim fellow Perla Suez received Mexico’s prestigious Premio Sor Juana Ines de la Cruz (Sister Jane Prize) from the Guadalajara Book Fair for El Pais del Diablo, (The Devil’s Country) about the extermination of the “los mapuches” in Argentina’s and Chile’s extreme south. See link for history of the los mapuches at .

Gabriel Retes, an alternative lifestyle movie and theater director whom I briefly hosted at a film festival in LA and saw later in Mexico City with a group of other directors, mounted a theatrical production of the book/movie Trainspotting Thursday night. I missed it. A photo of Retes in the festival’s daily shows him with shoulder length red hair and a white beard slightly telegraphing the broken love subject that captivates him.

For those attending daily, there were a plethora of worthy speakers and subjects to select from. I would have liked to have heard Markus Dohle, CEO of Penguin Random House, talk about the future of publishing or attend several seminars on what’s happening inside Mexico.

I totally missed the American Library Association booth, wish I had thought to visit, and, the Sharjah Book Authority. I have always wanted to attend the Sharjah Book Fair, maybe next year?!

I’ve attended several Book Expo America’s in NY and LA, and other book fairs in the U.S., on behalf of clients. I’ve always enjoyed them but I especially enjoyed attending this year’s Guadalajara Book Fair. Discovering books to love in other countries offers an added dynamic to the experience.